Business Assessment
Business Idea Scorecard
Have a business idea but unsure whether it is worth pursuing? Get a structured evaluation of your idea before investing significant time and money.
Turnaround3–5 working days
We test your idea against the questions investors, banks and experienced founders ask first: is there a real problem, who has it, how many of them are there, who else is solving it, and can the idea make money at a scale that justifies your effort.
You get a scored assessment across ten parameters, a short market summary and a clear recommendation on whether to proceed, rethink or pause — with the next steps for each.
Benefits
- Decide with evidence, not guesswork
- An independent, experienced view of your business
- Prioritised, practical next steps
- A report you can share with partners and advisers
Who should choose this?
Aspiring entrepreneurs, startup founders, professionals planning to start a business and existing businesses exploring new opportunities.
Problems it solves
- Not knowing whether an idea is worth time and money
- No clear view of who the customer is or how big the market is
- Uncertainty about competitors and how to stand out
- No realistic sense of the investment needed to start
What we assess
- Problem identification
- Target customer identification
- Market demand
- Market opportunity
- Competitive landscape
- Revenue potential
- Business model viability
- Initial investment requirements
- Scalability
- Risk factors
How the assessment works
- 01You submit the form (and any documents)
- 02We review and may ask clarifying questions
- 03We research and analyse against each parameter
- 04A consultant reviews the findings
- 05You receive the report and can book a follow-up discussion
What you receive
A scored report (PDF) with a market summary, opportunity and risk analysis, strengths and weaknesses, and a recommended path forward.
- Business Idea Score
- Market Research Summary
- Opportunity Assessment
- Risk Analysis
- Strengths and Weaknesses
- Recommendations
- Suggested Next Steps
What we’ll need from you
- A description of your idea and the problem it solves
- Who you think the customers are
- Where you plan to start
- How far along you are
Frequently asked questions
Ready to begin?
Share a few details — non-essential questions are optional. You’ll get a reference number straight away.
Get Started Book a Consultation